Facing Competition

walker-talk-volume-09-2_1.jpgRiders with steering levers and zero turn radius performance were already on the market in '77 when we started designing the Walker Mower. Our vision and innovation was to make a very compact, frontcutting machine with a built-in grass collection system. This package would optimize the performance available from a zero turn radius-type machine. In the years since then, there has been very little offered by other equipment manufacturers competitive with the Walker- we've had a niche of the market to ourselves.

Other manufacturers have noticed Walker's growing market share. It's not surprising in recent years several new machines have been developed and others are coming that are designed to compete in the "Walker" market. Our distributors, dealers and customers have watched the new developments and have been asking "What do you think?"

Here's our thinking: Copies tend to validate and boost the original idea. If we continue to progress, update and innovate our original design, the copies will always be behind and our leadership will be maintained. In the other direction, don't assume a "copy" machine will immediately have the performance and reliability of a time-proven machine.

It's well known in athletics that the best performances are turned in when facing competition. Walker expects to turn in our best performance in the years ahead as we face the competition. When faced with a competitor's machine, we will work for the common thought: "It still isn't a Walker."

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