I have been thrilled to stand many places and look at buildings that have been built in part as a result of the Walker Mower. I am referring to buildings built by Walker distributors, dealers and commercial mowing contractors. It is not the building itself that excites me, but it is what the building represents. Here is a business that came “right up out of the ground”, and the Walker Mower has had a part in creating a new business opportunity.
There is something wonderful and exciting about creating. I like to think that when our Heavenly Father created us, He put a spark within us to create (we were made in His image). One of my favorite questions is, “How did you get started?” Or, ask a married couple (intact), “How did you meet and form a family?” There is usually an exciting story to creating. We also find tremendous energy that comes when we hear the stories of creation that have happened in the lives of our employees, distributors, dealers and customers.
We think the longevity and interest in Walker Talk (26 issues since 1992) is found in telling our customers’ stories and emphasizing business creation and development. The publication would quickly lose interest for our readers if it was primarily a product promotion.
The comments we often receive about Walker Talk and the requests for subscriptions tell us that our readers are energized and encouraged by the stories that are told. Many of our readers tell us they are creating businesses, and they are being helped by Walker Talk stories. I know it keeps us energized here at the factory when we think of business creation, and we remember the real people, real places and businesses that exist today, because in some way Walker Manufacturing and the Walker Mower has helped them create.
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