Where Three Brothers Compete for Top Net

Consistency is paying off for three brothers in Greensburg, Pennsylvania. Tobin, Dana and Brett George maintained 500 yards with 40 employees and 18 Walker Mowers in 2011. They also provided three service offerings: lawn maintenance headed up by Dana, landscape installation by Tobin and fertilization by Brett, along with snow removal.

Tobin D. George Lawn Care provides three service offerings: lawn maintenance, landscape installation and fertilization, along with snow removal.

Tobin D. George Lawn Care provides three service offerings: lawn maintenance,
landscape installation and fertilization, along with snow removal.

Not that much has changed since Tobin D. George Lawn Care appeared in Walker Talk, Volume 39, except one small detail, Dana said proudly. “Every year, we have a friendly competition to see whose division brought in the biggest net percentage for the company. Last year, for the first time since we started the business in 1992, the maintenance division won.”

Not to say the other two divisions are suffering. No, the brothers are doing well across the board, in large part, added Dana, because they gained experience and became even more efficient.
The maintenance division relies heavily on its Walker Mowers. The numbers grew to 22, including 14 GHS mowers with 48-inch decks, six Model Bs and two Model Hs.

“Our GHS mowers continue to be our bread-and-butter machines,” Dana explained. “They are perfect for our typical residential account that measures between 10,000 and 15,000 square feet. But I’m even more excited about the Bs. We equip them with wide-profile tires and 42-inch decks. They can get through gated areas and work well on hillsides. In fact, because of them, we eliminated all but one of our walk mowers and we hardly ever use it.”

He mentioned that being a little older and wiser allowed him to get rid of less profitable accounts and even helped in recruiting higher-quality employees, all part of being more efficient and winning the friendly competition.

Back in 1992, just staying in business was winning, Dana added. “At the time, I didn’t know if we could make a living by mowing lawns and installing landscapes. We could and the company now supports three families, along with our mother, Mary Jane, who, at 79 years old, does a lot of running around for us.

“The Walker Mowers have been a large part of our success. In fact, if it weren’t for them making the work easy for us, we likely would be doing something else today.”

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