About ten years after starting the Walker Mower marketing program, I had been thinking about publishing a newsletter or some other customer communication piece. There was advice from marketers from several directions that pointed to the effectiveness of staying in touch with customers and prospective customers.
One of my enjoyments is music and songs. I find that great music and words go deep inside me and send profound messages and pleasures that go beyond mere communication and the mechanics of sound and rhythm. I enjoy the great classics (not too much long-hair), country, gospel, hymns, Dixieland, German-Swiss folk music, Hawaiian to name a few styles and sounds. Although maybe not the perfect analogy, I believe we have been singing a “song” with the publication of 25 issues of Walker Talk.
After logging a couple of hundred thousand miles in the air and on the ground and visiting with nearly a hundred Walker operators, I have a confession to make. I have not been writing about a mower. Instead, I have been writing about the people who do the mowing. But if you’ve been a Walker Talk reader over the years, you know that.