Mowing grass in Arkansas

Imagine for a moment that you’re 53 years old and had worked full-time for Borden Dairy for 33 years. For a change a pace, you decide to join your son in a newly formed lawn maintenance venture. Change of pace, and how! For Bill Dardenne, the story unfolded in 1996 when he and son Dennis purchased a Grasshopper mower and a couple of string trimmers. The kicker was they didn’t have any customers, only the confidence to know they could succeed.

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