In October 2018, with several open territories available and needing a distributor, Walker Manufacturing Company took the opportunity to start a wholly owned subsidiary company, Walker Distributing Company. The territory being covered is the majority of Texas, Kansas and Tennessee, all of Kentucky, and the Oklahoma Panhandle. The new company joins 48 other Walker distributors worldwide in supplying Walker Mowers, attachments and service parts to dealers throughout their territories.
Alan Metzger was named general manager of the new distributing company. Metzger is from the Fort Collins, Colorado area and is new to Walker, but has 30 years of experience in sales, marketing and engineering. He was previously employed at General Motors, Woodward and General Electric.
Walker customers and potential customers can expect to see increased Walker activity in the five-state market area as Walker Distributing Company indicates it is going to be investing heavily in market development, dealer development and dealer support in the new territory.
Bob Walker, president of Walker Manufacturing Company, says forming the new distributing company affirms Walker’s commitment to the distributor-dealer marketing channel as the best way to market. “We believe the best way for our dealers and customers to get full value from our product is through the dedication of strong distributors who are focused on supporting sales with service,” he says.
Asian Distributors Added
Two new Asian distributors have joined the Walker marketing program and are introducing the Walker Mower in their countries. Walker Manufacturing welcomes Velocity Sports Equipment’s Yap Yeow Kuen in Kuala Lumpur, Malaysia, and EZOX Corporation’s Yoshiyuki Miura in Shari-T, Shari-D, Hokkaido, Japan to the Walker program.